CASE STUDY / 06
Believers IAS Academy.
EDTECH
UPSC coaching admissions platform with Ghost Capture lead recovery, UTM attribution, and Laravel admin ops.

01 / OVERVIEWThe brief.
The brief.
The build.
Believers IAS Academy is an end-to-end UPSC coaching admissions platform for Bangalore — with a high-converting ads landing page, multi-placement enquiry forms, Ghost Capture for abandoned-form recovery, first-touch marketing attribution, email notifications, and a Laravel admin for leads, SEO, ads, and site ops.
02 / KEY FEATURES
Key features.
- 01High-converting ads landing at /upsc/bangalore with multi-placement enquiry forms
- 02Ghost Capture: silent progressive capture of partial form data with convert-on-submit
- 03First-touch UTM/ads attribution with channel resolver for Meta, Google, organic, and referral
- 04Admin panel: form entries inbox, ghost captures, analytics, SEO, and ad script CMS
- 05Lead analytics by channel, campaign, source, medium, landing path, and form placement
- 06SMTP lead notifications with student auto-reply and linked-identity views
03 / RESULTS & IMPACT
Results & impact.
- 01Recovered abandoned interest with Ghost Capture and manual convert workflows
- 02Made paid media accountable via first-touch attribution and campaign analytics
- 03Reduced ops friction with lead inbox, status workflow, and SMTP alerts
- 04Centralized growth tooling: SEO pages, GTM/Meta/Google scripts managed from admin
YOUR NEXT STEP
Let’s make it work.
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