CASE STUDY / 06

Believers IAS Academy.

EDTECH

UPSC coaching admissions platform with Ghost Capture lead recovery, UTM attribution, and Laravel admin ops.

Believers IAS Academy project artwork
01 / OVERVIEW

The brief.
The build.

Believers IAS Academy is an end-to-end UPSC coaching admissions platform for Bangalore — with a high-converting ads landing page, multi-placement enquiry forms, Ghost Capture for abandoned-form recovery, first-touch marketing attribution, email notifications, and a Laravel admin for leads, SEO, ads, and site ops.

02 / KEY FEATURES

Key features.

  • 01High-converting ads landing at /upsc/bangalore with multi-placement enquiry forms
  • 02Ghost Capture: silent progressive capture of partial form data with convert-on-submit
  • 03First-touch UTM/ads attribution with channel resolver for Meta, Google, organic, and referral
  • 04Admin panel: form entries inbox, ghost captures, analytics, SEO, and ad script CMS
  • 05Lead analytics by channel, campaign, source, medium, landing path, and form placement
  • 06SMTP lead notifications with student auto-reply and linked-identity views
03 / RESULTS & IMPACT

Results & impact.

  • 01Recovered abandoned interest with Ghost Capture and manual convert workflows
  • 02Made paid media accountable via first-touch attribution and campaign analytics
  • 03Reduced ops friction with lead inbox, status workflow, and SMTP alerts
  • 04Centralized growth tooling: SEO pages, GTM/Meta/Google scripts managed from admin
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