CASE STUDY / 08
Kapil Farms.
PROPTECH
Premium sandalwood farmland marketing site with UTM-aware lead capture, ghost recovery, and campaign-safe hosting.
01 / OVERVIEWThe brief.
The brief.
The build.
Mruganayani by Kapil Farms is a conversion-focused premium sandalwood farmland experience near Hyderabad — with a cinematic marketing site, UTM-aware lead capture, quiet ghost partial-form recovery, email alerts, and an admin CRM engineered to stay online on shared hosting during paid campaigns.
02 / KEY FEATURES
Key features.
- 01Cinematic brand storytelling with plot plans, amenities, gallery, location, and FAQ
- 02UTM-aware lead capture with first-touch attribution for Google, Meta, and referral campaigns
- 03Ghost capture: quiet progressive upsert while visitor types, with convert-to-lead in admin
- 04Admin CRM with leads inbox, status pipeline, CSV export, and attribution reporting
- 05Campaign-safe reliability: self-healing processes and lead queue/drain on shared hosting
- 06Multi-path conversion: form, modal, WhatsApp, and call CTAs without fragmenting ops data
03 / RESULTS & IMPACT
Results & impact.
- 01Shipped a full farmland lead stack: marketing site + API + admin CRM + mail on one deploy
- 02Recovered abandoned intent with quiet ghost capture and one-click convert-to-lead
- 03Made paid traffic measurable with first-touch UTM and click-ID attribution
- 04Protected campaign spend with self-healing processes and lead queue on shared hosting
YOUR NEXT STEP
Let’s make it work.
Have something similar in mind? Tell me what you’re building — one short message is enough to start.